Data is at the core of modern product management. From feature prioritization to go-to-market strategies, we expect user insights, analytics, and measurable trends to back decisions. The ability to collect, analyze, and act on data separates strong product managers from those who rely on instinct alone. Yet, what happens when data is incomplete, inconsistent, or […]

Applying for a job is already an emotionally charged process. Candidates invest hours refining their resumes, crafting compelling cover letters, and gathering supporting materials—only to encounter an Applicant Tracking System (ATS) that treats them as data-entry clerks rather than potential hires. Today’s ATS platforms, used by companies of all sizes, offer a subpar user experience […]

Do these sound familiar: “Sales just makes crazy promises” or “Just give me a product I can actually sell”? It feels like we’ve all heard them before. The thing is, for a company to really deliver amazing outcomes for customers, sales and product teams need to work together effectively. So, why is that often so […]

Success in product management isn’t just about shipping features—it’s about delivering meaningful business impact. Success metrics in product management provide the clarity needed to evaluate whether a product or feature is truly moving the needle. Without clear metrics, teams risk optimizing for outputs rather than outcomes, making it difficult to gauge progress or adjust strategy […]

In the fast-paced world of product management, reacting to feature requests from sales teams, customer feedback, and market trends is common. While these inputs provide value, without a structured approach, teams can quickly fall into a reactive cycle. An unchecked, reactionary approach leads to bloated roadmaps, misaligned priorities, and wasted development efforts. The real challenge […]

Great product managers don’t rely solely on intuition or make decisions solely based on data. Instead, they strike a careful balance, blending user empathy with analytics to drive informed, impactful choices. Empathy helps uncover user frustrations, motivations, and unmet needs, while data provides the validation and prioritization framework to ensure the correct problems are addressed […]

In today’s fast-paced product development landscape, seamless communication between product management, engineering, and design teams is critical. While teams rely on documentation, meetings, and written specs to stay aligned, these methods often fall short—leading to misinterpretations, delays, and technical blockers that surface too late. Wireframes offer a simple yet powerful solution. As lightweight visual tools, […]

You’ve heard the age-old adage, “Not all customers are created equal.” Indeed, this truth takes center stage when it comes to retention – the practice of retaining satisfied customers over time. Not all retention should be treated equally, as not all customers are deemed equally important. It’s integral to discern between the retention of your […]

In the ever-evolving landscape of product management, the significance of technical prowess is often emphasized. However, the core of effective product management lies in the mastery of soft skills and the ability to negotiate win-win situations. This blog post delves into the artistic side of product management, exploring the essential soft skills, leadership strategies, and […]

When leading products you will find yourself balancing the scarcity of time, budget, and capacity against a probably too large and growing list of potential features. Other stakeholders and you can always have opinions of what matter most and what deserves more attention. That is why it is important to embrace a method that allows […]

In traditional environments products evolve out of a multitude of projects. Projects have teams organized with clear hierarchies that create distance between members responsibilities: The product manager gathers requirements from stakeholders. The product manager create requirements documents and hang them over to the team. The tech lead focus on how to implement the requirements. The […]

  It is easy to misuse what the minimum viable product is for. Some may use the term to ask developers to go string from the idea to coding. Others will use it to justify building an incomplete product or not producing tested code.   The MVP is how you test the market and get […]

Not always you get to be the original product manager. As products grow, team’s headcount increases and that is where you might be joining in. There is a history that will drive the future of the product and you need to put it together. Follow these guidelines to find out the product principles. 1:1 interview […]

Everybody loves to innovate. The excitement of envisioning and creating a new product is what drives us in this space. But longevity matters and it will not happen if you do not aim for it. It takes discipline and commitment from the whole organization to be able to evolve a product in a sustainable way. […]